On November 8, a symposium themed “Ingenuity Forges Brand, Ideas Decides Future” was held in Wuxi to celebrate the third anniversary of Wuxi Brand Association. Zhou Minwei, Chairman of People’s Political Consultative Conference of Wuxi and Honorable Chairman of Wuxi Brand Association, Zhang Jian, Senior Consultant of Wuxi Brand Association and former Deputy Director of Wuxi Bureau of Commerce and leaders of Far East Holding Group Co., Ltd., HOdo Group, Yadea Group and other enterprises attended this symposium to discuss the growth, success, brand construction and development of enterprises. Zhou Dongjiao, an investor, Assistant President and CAO of Far East Holding Group Co., Ltd.was invited to attend the symposiumand made a speech.
Zhou Minwei Makesa Speechat the Symposium
Zhou Minwei made a speechat the symposium. He gave guidance to Editorial Board of the collection of Wuxi Brands,specified the development goal and direction of Wuxi Brand Association, and raised his expectations and suggestions about Wuxi Brand Association.He hoped that Wuxi Brand Association could focus on the central task and serve the overall interests, make the brand construction of Wuxi’s enterprises steadierand contribute to economic development of Wuxi.
Zhou Dongjiao Shares Experience about Brand Construction at the Symposium
Zhou Dongjiao introduced the development history of Far East’s brand value from 19.8 billion yuan, 28.1 billion yuan, 35.2 billion yuan to 50 billion yuan. She said that a century-old brand requires five “three points”: the first “three points” wasAttitude, Stature and Temperature; the second one was Character, Wisdom and Bonding; the third one was Quality, Styleand Taste; the forth one wasPrimacy, Uniqueness and Specificity; finally,the unity of product brand, personal brand and enterprise brand.
Taking “Liubiju”, “Tongren Tang” and Wuxi’s century-old enterprises “Sanfengqiao” and “Wangxingji” as examples, Zhou Dongjiao pointed out that in brand construction, we, adhering to our ingenuity, should refine skills and carry forward our spirit. Wealsointegrated continuous self-improvement with external image building. As the saying went, “Be sincere, because heaven knows everything.”As pursuing the trump in a card game, we sharpened our skills in career as monks honing their minds in a monastery. So long as we keptthe passion for the first love and the belief for religion, we certainly would become a century-old brand enterprise.
Site of Symposium
Wuxi Brand Association devotes itself to the research on city brand strategy, industry brand management and product brand innovation, and provides such services asbrand consulting, brand talent training andbrand image communication to serve the enterprises in Wuxi and spreadbrand culture.
